FOUNDER'S TABLE™
The next-generation strategic coaching subscription for digital entrepreneurs
who crave direct, customized advisory access to 20+ years of proven-to-scale frameworks, 9-figure experience, and CEO-level decision-making mentorship inside a private, values-driven space led by Wessal Khader, Digital CEO Maker™ & Owner, Unfazed Founder™.
Entrepreneurship isn’t something you learn from content... it’s something you absorb through proximity, iteration, and time.
When you’re surrounded by chaos, you mirror chaos.
When you sit in rooms led by clarity, precision, and integrity, you begin to rise to that frequency.
Founder's Table™ was built for that purpose, to surround you with strategic thinkers who lead with conviction and customize every move they make to build their version of freedom and wealth.
Because there’s no single right way to build a business.
What matters is learning how to make decisions that work for you.
At this table, you’ll learn to think like a CEO, one who no longer blends their business to fit trends, but shapes every strategy to align with their own superpower, season, and vision.
This is not about doing things my way. It’s about learning how to customize your path... refine your next move... and build a business that feels like yours.
Here, you don’t learn through theory… you learn through proximity, execution, and immersion.
You learn through feedback, iteration, and through the kind of mentorship that only happens when you’re in the right room with the right people.
You don’t need a bigger audience or more motivation. You need a better strategic mirror-leadership and support that reflects your potential, not your fear.
And that’s exactly what this table was built for.
You become who you build beside.
Your circle defines your ceiling.
You can't build a CEO mindset in isolation.
The truth no one tells you about digital entrepreneurship is this: information isn’t enough. Success doesn’t come from consuming…it comes from hands-on execution, proximity, feedback, and reflection.
Entrepreneurship isn’t a one-off achievement. It’s a lifelong apprenticeship. And in today’s digital space, that kind of learning has almost disappeared.
You work alone behind screens, collecting courses that never connect, hoping one will finally tell you what to do next.
You follow algorithms instead of mentors. You chase validation instead of clarity.
And without realizing it, you start shrinking…second-guessing every move, copying what looks safe, losing touch with your own rhythm and reason.
That’s not your fault. You’ve simply been learning in an environment that wasn’t built for real leaders.
The founders who rise are the ones who place themselves in proximity to power…people who think differently, move decisively, and mirror the identity you’re growing into. Because you become who you spend the most time with.
Founder's Table™ was built to recreate what’s missing in the digital world: true apprenticeship. Inside this private, high-proximity space, you’ll experience the kind of direct feedback, iteration, and customized direction that turns confusion into confidence and momentum into mastery.
This is where you stop mimicking, start truly leading, and Build a True-to-You Business™ that finally achieves your unique goals. Stop learning alone.
Join The Table Built for FoundersThis is for the founder ready to do it for real.
YOU MIGHT STILL BE FIGURING OUT WHAT TO SELL, OR YOU MIGHT ALREADY BE MAKING MONEY ONLINE. THAT DOESN'T MATTER.
What matters is that you’ve made the decision to build something real… a business, not a side hustle... a legacy, not a social feed.
You’ve stopped flirting with the idea of entrepreneurship and decided to marry it.
You’re ready to do this legitimately: with structure, with strategy, and with leadership.
You're Ready To Lead → Join Founder's Table™
You don’t want “maybes” or guesses. You want direction.
YOU WANT SOMEONE WHO'S BEEN THERE TO LOOK AT YOUR BUSINESS, TELL YOU WHAT TO DO NEXT, AND TEACH YOU HOW TO MAKE IT YOUR OWN.
→ You’re done piecing things together alone and ready to stop guessing your way forward.
→ You don’t need motivation. You need mentorship, strategy, and accountability.
→ You crave honest feedback, even when it stings, because you care more about growth than ego.
→ You’re not afraid of the work... you’re just tired of wasting energy on the wrong things.
→ You want to build your version of freedom…one that supports your values, your family, and your future.
→ You’re ready to Build a True-to-You Business™ and operate like a professional, even if this is your very first time doing it.
This isn’t for the ones looking for shortcuts or validation. It’s for the ones who are willing to show up, learn fast, and take responsibility for what they want because they know that...
No one is coming to save you.
Inside Founder's Table™, you’ll be guided, challenged, and supported every step of the way. You’ll learn exactly what to do, how to do it your way, and how to turn every move into long-term mastery.
What Makes This Wildly Unique
This isn't about being seen. It's about building something that WORKS.
Most people build their business around an algorithm. We build around you.
Founder's Table™ is built on the same frameworks I used to create and exit multi-million-dollar companies, systems designed for scale, clarity, and sustainability.
Everything I teach fits under my philosophy of building an Unfazed Founder’s Flywheel™; a business built to sustain momentum instead of chasing it.
Funnels are one piece of it, but a flywheel keeps spinning because it’s designed around your values, your lifestyle, and your capacity.
It’s how you stop performing and start profiting, ethically, efficiently, and on your terms.
Every founder I coach learns through my True-to-You™ business architecture, a precision model where every decision points toward your specific goal, not someone else’s version of success.
Introvert, extrovert, full time, part time, I don’t teach you to fit a mold. I teach you to lead from who you already are.
Using my Founder Decision Frameworks™, we eliminate wasted effort, over performance, and untested distractions. You’ll learn what actually matters, what doesn’t, and in what order, so you can save months, money, and mental energy by doing the right things at the right time.
And here’s my take that no one in the digital space says out loud:
You don’t need to be liked, viral, or performative to win. Social media isn’t your business, it’s just a sales tool. Inside Founder's Table™, we’ll build a business that doesn’t depend on trends or followers. We’ll design a customer experience so aligned, so authentic, and so valuable that people can’t look away.
What You'll Experience At The Founder's Table™
DIRECT ACCESS TO WESSAL
When you’re in proximity to someone who tells you the truth with no agenda but your success, your growth accelerates. That’s what direct access to me means.
I’m not here to flatter you. I’m here to see you, hear you, and tell you exactly what to do next with your business. I answer from experience, not opinion.
I’ll challenge your thinking when it’s slowing you down and protect your energy when you’re wasting it. This kind of mentorship doesn’t exist anywhere else in the digital space, not because it can’t, but because it requires leadership that’s earned.
INCLUDED: THE COMPLETE UNFAZED FOUNDER™ DIGITAL PRODUCT SUITE
✓ Every digital product I’ve ever released, tested, validated, and refined through hundreds of real founders, is included inside Founder's Table™. These aren’t theories or templates. They’re the systems that built my own results and hundreds of others’.
→ First Class: Build a True-to-You Business™ ($444 value): mold your lived experience and God-given superpowers into a monetizable product, define your business model, and build your True-to-You™ foundation.
→ Next Level© ($197 value): relaunch your Instagram strategically, not emotionally.
→ IG Launch Insurance™ ($222 value): learn from real founder case studies and de-risk your launches, by understanding how to train the algorithm like a CEO, not let it mold you like an influencer.
→ Startup Stories™ ($111 value): access my exact story framework, slides, and templates that created a five-figure brand new faceless Instagram account launch in 14 days.
Each one of these trainings is a standalone asset, but inside Founder's Table™, they’re integrated to give you everything you need to start, scale, or refine your business on your timeline.
PRIVATE THINK TANK ACCESS
Inside Founder's Table™, you’ll be surrounded by entrepreneurs who share your ethics, standards, and ambition.
✓ It’s not a random community. It’s a curated environment built for depth, safety, and truth.
✓ There’s no performance here. No need to posture or prove yourself. You can bring your ideas, your mess, your real life, your baby, your coffee, your questions, and you’ll be met with respect.
This is how I’ve built award winning company cultures my entire career, through psychological safety, not perfectionism. Because people only do their best work when they feel seen and supported, not judged.
Inside this environment, failure is just data and feedback is sacred. You’ll have a space to test, learn, and grow among peers who want the same thing you do, to build something real that lasts.
This isn't about learning. It's about WHO YOU BECOME.
You don’t build a business by collecting information. You build it by becoming the kind of person who can lead one.
Every business milestone demands a new version of you. And the truth is, entrepreneurship doesn’t care how prepared you feel.
You won’t start out good at every role your business requires, but you will become the person who figures it out.
That’s what being a founder is. It’s not about perfection. It’s about progression.
At the Founder's Table™, we focus on becoming the founder who can do hard things with ease, lead with clarity, and make decisions that actually move the business forward.
This table isn’t built on theory or hustle. It’s built on proximity, self-mastery, and repetition, the same environment that built every great entrepreneur you admire.
Because who you build beside....
is who you become.
Founder's Table™ Benefits
LIVE Founder's Table™ Coaching Sessions Directly with Wessal
✓ Every month, I host three live Founder's Table™ sessions.
These are not group Q&As. They are strategic, high-proximity coaching sessions where we focus on your business decisions, direction, and next moves.
✓ This isn’t “access” for the sake of proximity. It’s leadership-level feedback from someone who’s built real companies. I’m here to tell you what’s next, what to stop doing, and how to move faster… without wasting money or energy. You get direct mentorship, not secondhand theories.
When you sit at this table, I see your business, and I give you strategy designed specifically for you.
🗓 Sessions run weekly across each month with replays available immediately afterward.
Founder Framework™ Labs
✓ LIVE micro-trainings inside the Table, where I teach real strategic thinking, not surface-level tactics. Each lab focuses on one CEO skill: how to think, decide, and operate like a founder.
✓ Expect frameworks that help you navigate growth, team decisions, offer pivots, and scaling strategy with precision.
It’s not about what worked for me…it’s about what will work for you.
Stage-Based Strategic Pods
Once inside, you’ll be placed in an optional private pod with founders at a similar entrepreneurial stage.
Each pod focuses on what matters most for your lane:
→ Founder: early superpower definition, clarity, messaging, and direction
→ Builder: started offer validation, marketing systems, early sales
→ Scaler: gain leverage, expansion, or team infrastructure
You’ll never have to wonder if you’re behind or ahead. You’ll know exactly where you stand and what comes next.
Full Instant Access to the Entire Unfazed Founder™ Digital Product Suite, COMPLIMENTARY
Tested and validated through hundreds of real client results, each product actively sold separately, is designed to guide you through a critical stage of your business journey.
→ First Class: Build a True-to-You Business™ ($444 value)
Learn how to identify your superpower, clarify your offer, and build a foundation that’s actually sustainable.
→ Next Level© ($197 value) by 7-figure Business Coach, Jen Pierce
Relaunch your Instagram like a professional, not a performer. Understand the algorithm, conversion, and attraction marketing that sells without pressure. Virally successful and validated by THOUSANDS of students.
→ IG Launch Insurance™ ($222 value)
Study real case studies from founders who built digital income streams from zero next to me. Learn how to de-risk launches and avoid the pitfalls others don’t talk about: like a business owner, not an influencer!
→ Startup Stories™ ($111 value)
Get my original slide decks, data, and frameworks that led to a five figure month on a new account in two weeks.
All together, this suite gives you everything you need to start, scale, and optimize your digital business with clarity and speed.
The Founder's Think Tank™
✓ Private 24/7 VIP chat, post feeds, DM access, and community discussion hosted inside the digital space's leading community and movement based technology platform, Circle.so.
✓ This is not another chatty, basic online group. It’s a hand-curated movement of people who are serious about building legacy-level businesses, not side hustles.
✓ Here, we value truth, not performance. There is no pretending, no posturing, no comparison…only founders who share the same integrity, ambition, and respect for one another.
✓ This is a space where failure is feedback, not shame, and where we grow through shared wisdom and lived experience.
GET EARLY ACCESS
Your INVESTMENT
Most beginners waste thousands trying to figure this out.
JOIN NOW, PAY IN FULL
$3,333 $1,865
RECEIVE ADDITIONAL DISCOUNTS AND BONUSES
One Payment Now
56% Savings (-$1,438 OFF)
PLUS 2 Bonuses Valued at $3,999
BEST VALUE
Your seat at the Founder’s Table™ gives you access to:
✓ LIVE weekly coaching directly with Wessal and Founder Framework™ Labs
✓ The private Founder's Think Tank™ 24/7 chat & post feed community in Circle.so
✓ Stage-based strategic pods and ongoing support: Founder, Builder, or Scaler
✓ VIP access to & discounts from services provided by the full Unfazed Founder™ Executive Leadership team
✓ The full Unfazed Founder™ curriculum ($1,333 value)
- First Class: Build a True-to-You Business™ Your foundational entrepreneurship path ($444)
- Next Level© Step-by-step course to get your first 1000 IG followers in month one ($197)
- IG Launch Insurance™ Reveals every pitfall that kills new accounts and how to avoid them in one take ($222)
- Startup Stories™ My exact story sequences that convert strangers into buyers in days, w/templated scripts ($111)
✓ BONUS #1:
Private 1:1 Orange Glove VIP Strategy Session with Wessal (value $1,333) to be used anytime during Q1 2026
✓ BONUS #2:
Exclusive VIP Access to the Founder's Table™ LIVE Q1 Business Planning Intensive (value $2,666)
PAY IN FULL + GET BONUSESJOIN NOW, PAY IN 3 INSTALLMENTS
$1,111 $777 x 3
1st Payment Now, 30 days, & 60 days
30% Savings ($1,002 OFF)
Your seat at the Founder’s Table™ gives you immediate access to:
✓ LIVE weekly coaching directly with Wessal and Founder Framework™ Labs
✓ The private Founder Think Tank 24/7 chat & post feed community in Circle.so
✓ Stage-based strategic pods and ongoing support: Founder, Builder, or Scaler
✓ VIP access to & discounts from services provided by the full Unfazed Founder™ Executive Leadership team
✓ The full Unfazed Founder™ curriculum ($1,333 value)
- First Class: Build a True-to-You Business™ Your foundational entrepreneurship path ($444)
- Next Level© Step-by-step course to get your first 1000 IG followers in month one ($197)
- IG Launch Insurance™ Reveals every pitfall that kills new accounts and how to avoid them in one take ($222)
- Startup Stories™ My exact story sequences that convert strangers into buyers in days, w/templated scripts ($111)
Affiliate Opportunity
(Optional Bonus Revenue Stream)
Learning & execution first.
Affiliate rights second.
Here’s how it works:
✓ Both 3-pay plan* or pay-in-full options grant you immediate access today to the Unfazed Founder™ community & digital product suite INSTANTLY UPON CHECKOUT.
✓ Once you log in to your Circle.so portal and your Unfazed Affiliate™ application is approved, you become eligible to refer qualified individuals to the Founder’s Table™ Subscriptions at 25% recurring commission, less fees.
*For payment plans: Once your 3 payments are complete, you retain lifetime access to your Unfazed Founder™ digital products and remain eligible to sell as an affiliate only so long as your subscription to Founder’s Table™ remains active.
This is how we build the flywheel: founders helping founders rise together.
WHO LEADS THIS PROGRAM?
About Wessal Khader
Digital CEO Maker™ & Owner, Unfazed Founder™
I build founders, not followers. I teach business the way real companies are built... with clarity, courage, and systems that scale.
I’ve spent 20+ years building and exiting companies at the highest level (8 & 9-figure valuations), then translated that playbook to the digital space without chasing trends. I am the person leaders come to when they want the truth, a plan, and a path that fits their values and real life.
What I saw missing in this industry
Where do serious entrepreneurs go to build a business that works without performing for the algorithm, burning out on launches, or pretending to be someone they are not? That gap is why I created Founder's Table™ and the Unfazed Founder™ ecosystem.
What sets me apart
I teach flywheels, not performance. Social media is a sales tool, not your business. Every strategy must be True-to-You™... aligned to your superpower, your stage, your capacity, and the life you are actually building.
I will tell you exactly what to do next. I will also tell you what to stop doing so you stop wasting time and money.
Receipts you can feel
Built and exited multi-million dollar companies with systems that did not depend on my face or daily output...
Created a values-first digital ecosystem that has served hundreds of founders in year one...
Proved that “small audience” does not mean “small revenue” by using silent systems, not viral stunts...
Architected the Founder’s Flywheel™ so your growth compounds while your peace increases...
What I teach inside Founder's Table™
✓ Founder Decision Frameworks™ so you move with precision and stop second-guessing
✓ True-to-You Business™ Architecture so your offer, model, and visibility are built around who you are and what you want
✓ Revenue systems that breathe so your business sells while you live your life
✓ De-prioritization discipline so you stop overbuilding before validation and conserve cash, time, and faith
My values are not a brand position. They are the operating system:
Faith first. Family first. Service first. No posturing. No performance. Results with integrity or we do not do it.
WHO I AM TO YOU
I am the mentor who looks at your business and tells you the move.
I am the mirror that reflects your real potential, not your fear.
I am the strategist who protects your energy by removing everything that does not matter.
Inside Founder's Table™, you are not buying another course. You are stepping into proximity with a leader who will help you become the kind of founder who builds something that lasts.
Ready to lead like a CEO on your terms, next to me?
Who’s On the Unfazed Founder™ Executive Team?
Lynnae – Master of brand visuals + luxury web design, the creator of the Ads Atelier website by Brooke Shelton (20+ yrs experience leadership & luxury brand merchandising)
Heida – Community retention & client rhythms for success (actively supports Miguel Carrasco’s viral software, Captivation Hub's, 3,500+ person Facebook communities)
Sabrina – HR, people ops and affiliate management, with 20+ years in people leadership, cultural scale, high-trust mentorship and precision business audits
Kali – Automation strategist turning chaotic DMs, data, and product/service delivery workflows into clean automated systems that increase revenue and eliminate tech friction
Sonia – Integrator behind operations & member experience + offer execution expert with 20+ yrs experience in corporate business
Charlotte – Special projects, e-mail marketing, ads, & execution (former NHS project management expert for over a decade)
Stacey – Brand visuals & graphic assets, the genius behind the rebrand of @facelessmethod to now thriving @TinnaLoaizaofficial
Gin- Optimization & traffic architect delivering diagnostic insight and streamlined structural cohesion across internal workflows
Transformation Through Proximity
Wessal teaches that success isn’t something you chase...
it’s someone you become.
And proximity accelerates becoming.
Inside Founder’s Table™, you’ll think sharper, move smarter, and lead stronger… because you’ll finally be building beside people who match your future, not your fears.
→ Step closer to who you’re becoming. Join Founder’s Table™ now.
Take Your Seat At My TableFrequently Asked Questions
What kinds of business owners is this suitable for?
Is this suitable for new entrepeneurs & beginners?
When do payments begin and renew?
What if I choose the pay-in-full option?
Do I get access to everything right away?
When do I officially own the digital products that come included in the Founder's Table™ Coaching Subscription tier?
How does Unfazed Affiliate™ Program eligibility work?
Payment Processing Questions
Legal Disclaimer & Final Notes of Integrity
Due to the digital nature and immediate access, all sales are final. No refunds. Founder's Table™ is a subscription tier of Unfazed Founder™. All inclusions, features, and bonuses may evolve as the program expands. This program offers mentorship and strategic education, not financial or legal advice. Commissions are subject to standard processing fees and may change with or without notice. By enrolling, you acknowledge that results depend on your implementation, consistency, and integrity in applying what you learn. Results are not guaranteed. Any income or growth examples shared are for illustration purposes only and do not promise or imply future success. Your results depend on many factors including your effort, experience, and market conditions. This program does not constitute financial, legal, or professional advice. Participation does not establish a business or employment relationship with The Faceless Founder LLC DBA Unfazed Founder, or its partners
